The LEGO automated retail concept enables parents and kids to pick up unique toys and seasonal products, in a fun purchase format that brings the best of the brand to high traffic locations.
The concept includes a wide assortment of toys for kids (and grownups) starting as young as 1.5 years and has many Lego themes and collaborations, plus a wide variety of box sizes and an ample price range starting at only $9.99!
We have learned thru the years in our vending and retail experience that customers want options, and the more the better.
Having options and different price points enables customers to pick and choose the right product for them. This means higher sales and more satisfied customers. We achieve this in LEGO by expanding.